Strategy: Online Annual Reports

November 8, 2016
Annual Reports for HelpAge

Online Annual Reports

2016 has seen a surge in online annual reports and we've created a number for our clients with great success.

Online reports can be as detailed and rich as you like and usually include images, animations, graphs, charts, infographics, video, sound files, webpages, links and, most importantly, calls to action that visitors can act upon immediately.

With barely more than the assets you would gather for a print version, creative agencies like Treeline can create immersive online experiences that really bring your message to life without the worry of  print and delivery costs. You also give supporters the opportunity to share your report socially and massively increase your reach (don't forget to track shares to show ROI).

You can continue to send printed reports to donors that might prefer them, but with online being the accepted norm now, reports are likely to be embraced by the vast majority of  your supporters. They'll also appreciate the fact that you're saving costs.

Why not consider giving them options ahead of your next report? Ask the question in your next newsletter (hopefully eNews), add a question to the donor check out page, ask your email database if they are happy with an online version - even do a free survey and explain what the charity will save in costs?

Advantages of interactive Annual Reports


Calls to action that readers can act upon immediately


One report can be shared socially hundreds of times by one supporter/ambassador over many social networks


Consider how your report can be used by press, influencers and other associates


You can edit and update online reports as often as you like


Environmentally friendly and reduced printing and delivery costs.

Take a look at our recent work for examples of reports for HelpAge, Amref Health Africa, Inclusion Charter and others


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