News: About Treeline

June 3, 2014


Formed in 2002

Senior team using their extensive commercial experience to make a significant impact on behalf of charities


Launched Treeline CMS in 2003

Took the best elements of previous bespoke developments and launched a CMS that was affordable and competitive


Built an enviable client base

Unrivalled charity experience with local and international charities, Government departments, Arts Groups and Universities amongst clients


Expanded the business in 2008

Client base around the world serviced from core team in Manchester, the Midlands and London. Treeline Software launched as a separate business with its own R&D budget


Still passionate in 2016!

Passionate about communications. Passionate about the causes we work with. Passionate about technology properly used


Passion and pride

After a decade working at senior and board level in a some of the largest independent web agencies in the UK, Treeline's founders decided to bring their skills and passion together, have fun and make great websites.

This meant turning our back on an enviable list of big name clients like Kodak, Lever Fabergé, Apple and Intel, but we took with us valuable experience of how to develop highly creative, multi-lingual websites to fixed budgets, on-time and to maximise return on investment.

We chose to focus on a sector that faced challenges but excited us, and we started developing sites that got results for charities and not-for-profits.

Taking some clients with us, and quickly building up a portfolio of new clients,Treeline has paved the way in the charity sector with exciting websites, engaging campaigns and more than a bit of online innovation.

We've also developed a raft of tools that make even the most complex sites manageable and within the grasp of the smallest client.

The projects that kick started the change of direction were campaigns for ActionAid, Amnesty International and WWF International. Today over 50% of our business comes from overseas.

Throughout this site you'll find blogs with the practical advice we give all our clients. But every client is different. If you have a question, feel free to ask.

Key contacts

Stuart Johnson

Managing Director

Stuart is the first point of contact for new and existing clients.

Stuart began his career at Moonfish in 1996. During his time as Client Director the agency developed a list of high-profile clients, picked up multiple awards and grew to become the largest independent web agency outside of London.

Stuart was responsible for winning & managing projects for clients including Kodak, Lever Faberge, Silentnight, Channel 4 and English Partnerships but was particularly known for work with Amnesty, World Wildlife Fund and ActionAid.

He left in 2002 to focus his energy on charities and not-for-profits.

Stuart Johnson

Phil Redclift

Head of Technology

Phil leads the design & development team on all projects.

Phil made the move to programming in 1997. His first programming exposure of note was working in-house for what was then one of the largest and most-successful dating websites at their offices in the UK and for 5 months in San Diego.

Phil switched to agency work in 2006 and joined Treeline in 2007 where he has risen through the ranks of developers to become the lead on all things technical.

We rely heavily on his in-depth knowledge and technical expertise as well as his practical and hands on approach to problem solving.

Phil Redclift

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