Stuart Johnson, formerly of Moonfish, has decided to go it alone and set up a new company, ichameleon, in response to what he believes is a sea change in attitudes in the industry.
Stuart took the plunge after becoming convinced the interactive sector has retrenched and marketers now appreciate the value of specialist communications expertise.
And through his new firm ichameleon, Stuart wants to put the message first rather than becoming lost in a fog of technology, as he fears many other e-businesses have done.
Stuart has already earned something of a reputation for his cause related portfolio. His interactive campaigns for Amnesty International and the World Wildlife Fund have already won him acclaim in the industry.
His commercial work has included many corporate clients including Kodak and Silentnight.
One of ichameleon’s first commissions is a campaign website for development charity ActionAid which works with poor people across the globe.